Virtual and media reality: trends and forecasts of media system evolution

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Abstract

Interest of the authors focuses on the process of introduction and test of different types of virtual reality in sphere of mass media. In the framework of the active integration and update of new digital technologies whose development is pushed by technogenic revolution, media industry becomes a kind of platform to test innovative projects which brings the dynamics to development of the civilization based on digital economy. Currently the most prospective innovations are artificial intelligence, virtual reality (VR) and augmented reality (AR). VR considered as a new communicative format introduces fundamental changes to the media system, demands to review radically the approaches of production and consumption of media content and causes conflict situations. That is why theoretical understanding and description of those changes is required and should be based on interdisciplinary approach. The purpose of the article is to highlight and update social aspects of VR implementation, initiate the discussion what is relevant for number of humanitarian scientific studies.

About the authors

Svetlana Leonidovna Urazova

Academy of Media Industry

Author for correspondence.
Email: svetlana.urazova@ipk.ru

Doctor of Philology, Head of the Department (research sector), Professor of the Journalism Department, Academy of Media Industry

105 Octobrskay St., bldg. 2, Moscow, 127521, Russian Federation

Evgenia Sergeevna Kilpelyaynen

Peoples’ Friendship University of Russia

Email: kilpelyaynen@gmail.com

applicantof the Department of Mass Comunications, Faculty of Philology, Peoples’ Friendship University of Russia (RUDN University)

10 Miklukho-Maklaya St., bldg. 2, Moscow, 117198, Russian Federation

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Copyright (c) 2018 Urazova S.L., Kilpelyaynen E.S.

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This work is licensed under a Creative Commons Attribution 4.0 International License.

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