For several decades, the issue of human rights has been an instrument of Western pressure on China, and also serves as a pretext for foreign policy decisions (such as the imposition of sanctions). As part of its discursive policy, China has recently shifted from a defensive to an offensive position, including on the issue of human rights. This dynamic is considered in this study using the example of three issues that have been most actively discussed in Western discourse in recent years - Hong Kong, the Xinjiang Uygur Autonomous Region and methods of combating COVID-19. The relevant discourse of China not only defended the right to its own development model, but also highlighted the shortcomings of Western systems. This discursive practice corresponds to the fundamental differences in the understanding of human rights in China and Europe, which are shown in the analysis of the provisions of the second chapter of the People’s Republic of China (PRC) Constitution, the Charter of the European Union on Human Rights, and the European Convention for the Protection of Human Rights and Fundamental Freedoms. Despite the fact that European politicians see themselves as the main proponents of democratic rights and freedoms in the world, sociological surveys show a low level of satisfaction of respondents in the United Kingdom (UK), Germany, France and Italy with how the principles of democracy are respected in their own countries, against the backdrop of deep dissatisfaction with their economic situation. Moreover, in many ways, Europe’s position does not seem to be principled, but opportunistic, since China’s position on the topics mentioned above has not changed, but now European criticism has practically switched to the “Taiwan issue.”