The article deals with the establishment and formation of the humanitarian policy of Spain, the evolution of the concept of “Hispanidad” in relation to Latin America, when Spain, along with the expansion of investment and economic cooperation, was building up educational, scientific, cultural interaction based on a common historical past, and intended positioning itself as a “bridge” between the EU and this region. The authors apply the theory of constructivism, based on the position that “historical and cultural paradigms,” norms and beliefs, and not only economic power influences the rapprochement of states. The chronological order makes possible to trace the evolution of the features and priorities of the country’s humanitarian policy, starting from the second half of the 2010s, when it was reduced to the dominance of the educational and scientific factor in Spanish public diplomacy towards Latin America. The Spanish state has achieved significant results in improving the system of higher education, making it attractive to foreign students. The activities of public and private structures (Ministry of Foreign Affairs, AECID, Carolina Foundation, Casa America) are focused not only at creating a positive image of Spain (the Program “Spain Global”), but also at forming a common Ibero-American scientific and educational space. In the Ibero-American Community of Nations (ICN), which unites countries on the basis of language and culture, an important place is given to youth problems related to the availability of quality education and employment, as well as issues of digitalization, economic modernization, renewable energy. Within the framework of the ICN, the Tordesillas Group, the Association of Ibero-American Universities, the La Rabida Group, etc., are intended to implement the 2021 Goals in the field of education. The use of professional research networks, the introduction of new skills and competencies for students and teachers, the creation of the Ibero-American Institute for Education and Productivity (IIEYP), focusing on the relationship between education and economic growth, became a real basis for strengthening a common Ibero-American educational and scientific space as a main priority in the actual humanitarian policy of Spain.