THE EFFECTIVENESS OF THE IMPLEMENTATION OF CORPORATE STRATEGIES OF COMPANIES VOLKSWAGEN AG AND RENAULT-NISSAN


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Abstract

The article deals with the corporate managements of companies Volkswagen AG and Renault-Nissan. It includes the characterization of the specifics of the competitive strategies of these companies, common points and differences. The estimation of the effectiveness of the companies’ corporate management is implemented on the base of the analysis of car sales on the EU market during the period 2008-2015and the basic measures of their success are underlined. The comparative estimation of the effectiveness of the measures of the implementation of competitive strategies of the functioning of two companies is made on the base of the indexes of activity on the foreign markets during the mentioned period.

About the authors

Natalia Igorevna Lipovskaya

Peoples’ Friendship University of Russia

Author for correspondence.
Email: n.i.lipovskaya@gmail.com

Master's student at the Department of Regional Economics and Geography of the Faculty of Economics of the Faculty of Economics of RUDN University

117198, Moscow, Miklukho-Maklaya str., 6

Marina Nikolaevna Mironova

Peoples’ Friendship University of Russia

Email: mirmar@yandex.ru

Associate Professor, PhD in Geographical Sciences, Associate Professor of the Department of Regional Economics and Geography of the Faculty of Economics of RUDN University

117198, Moscow, Miklukho-Maklaya str., 6

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