Digital Commerce Technologies in Russia based on the Lamoda Online Store

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Abstract

The article discusses digital commerce technologies in the modern world using the example of the Russian Internet company Lamoda. The e-commerce market has been actively developing in our country since the beginning of the twenty-first century and by 2019 has become one of the largest areas of trade and services. The aim of the work is to identify the most effective tools of successful Internet commerce on the basis of one of the leaders of the Russian digital commerce market - Lamoda. The author analyses the forecast values of the market of digital commerce of Russia, the digital fashion industry, vectors of trade development taking into account the use of mobile gadgets and mass digitalization in all sectors of the national economy.

About the authors

Anna Vladimirovna Temnaya

Peoples’ Friendship University of Russia (RUDN University)

Author for correspondence.
Email: temnayanna@gmail.com

Master's student at the Department of National Economy, Faculty of Economics, RUDN University

117198, Moscow, Miklukho-Maklaya str., 6

References

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