ESSENCE, MAIN FEATURES AND PRINCIPLES OF UBERIZATION AS NEWEST BUSINESS MODEL OF ACTIVITY OF THE MODERN COMPANIES: MERITS AND DEMERITS

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Abstract

Within article emergence of a business model of the uberization which became result of historical development of economy of joint consumption is analysed. Its essence, the basic principles and also the increased relevance of application in modern economic conditions of managing is designated. The main features and the key principles of realization in practical activities of the modern companies of a business model of uberization are characterized, key pluses and minuses of its application from the point of view of various parties which are taking part in this interaction are designated. The uberization business model role for development of economy of new type in general, and subjects of managing in particular is designated, its modern and perspective trends are characterized.

About the authors

Darya Darya Voronkova

Peoples’ Friendship University of Russia (RUDN University)

Author for correspondence.
Email: VoronkovaDaria@yandex.ru

Master's student at the Department of National Economy, Faculty of Economics, RUDN University

117198, Moscow, Miklukho-Maklaya str., 6

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