Promotion of cultural brands as a factor of economic growth of the country: the case of the Republic of Korea
- Authors: Garaeva A.R.1, Khussamov R.R.2
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Affiliations:
- National Research University Higher School of Economics
- Financial University under the Government of the Russian Federation
- Issue: Vol 8, No 4 (2021)
- Section: Articles
- URL: https://journals.rudn.ru/in-econ/article/view/49050
- ID: 49050
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Abstract
The article analyses the "soft power" of the Republic of Korea (hereinafter - RK) and its contribution to the economic growth of this country. The authors examined the evolution of the change in the added value of cultural products. The relationship between the economic indicators of the total export and the export of the cultural and entertainment brand was also revealed. The results of the study show that the Korean national policy to improve the recognition of the cultural brand of the Republic of Kazakhstan is effective. This is evidenced by the low correlation between the export indicators considered. In this regard, researchers conclude that the promotion of the cultural and entertainment brand contributes not only to attracting additional investments from abroad, but also increases the demand for other types of products of South Korean producers.
About the authors
Aisylu Rafaelovna Garaeva
National Research University Higher School of Economics
Author for correspondence.
Email: ga980410@mail.ru
ORCID iD: 0000-0002-9246-208X
SPIN-code: 4499-0783
Master's student, Department of World Economy and World Politics
119017, Moscow, Malaya Ordynka St., 17Rail Rimovich Khussamov
Financial University under the Government of the Russian Federation
Email: karabure@mail.ru
ORCID iD: 0000-0003-0372-3522
SPIN-code: 8648-9107
Scopus Author ID: 57220834963
PhD, Associate Professor, Department of Management and Innovation, Faculty of Higher School of Management
125993, Moscow, Leningradsky Prospekt, 49References
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