Digitalization of business processes in the banking sector (using the example of PJSC Sberbank of Russia)

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Abstract

The article discusses the key aspects of digitalization of production business processes using the example of Sberbank PJSC, one of the largest financial institutions in Russia. The author analyzes the impact of digital technologies on optimizing internal processes, improving customer service and increasing the efficiency of the bank. Particular attention is paid to the implementation of innovative solutions, such as process automation, the use of big data and artificial intelligence. Examples of successful projects and initiatives of Sberbank aimed at transforming the business model and creating competitive advantages in a rapidly changing market are considered. The conclusion emphasizes the importance of a strategic approach to digitalization to achieve sustainable growth and development of the organization in the era of the digital economy.

About the authors

Tatyana Alexandrovna Ilyina

Peoples' Friendship University of Russia named after Patrice Lumumba (RUDN University)

Author for correspondence.
Email: ilyina_ta@pfur.ru
ORCID iD: 0000-0001-7679-1169
SPIN-code: 3056-3334
Scopus Author ID: 57212684195

Candidate of Economic Sciences, Associate Professor of the Department of Applied Economics at the Higher School of Management of the Peoples' Friendship University of Russia. Patrice Lumumba (RUDN University)

117198, Russia, Moscow, Miklukho-Maklaya st., 6

Anastasia Alekseevna Pashinina

Peoples' Friendship University of Russia named after Patrice Lumumba (RUDN University)

Email: Pashinina06092004@gmail.com

Undergraduate student at the Higher School of Management of the Peoples' Friendship University of Russia. Patrice Lumumba (RUDN University)

117198, Russia, Moscow, Miklukho-Maklaya st., 6

Alina Dimitrievna Skantseva

Peoples' Friendship University of Russia named after Patrice Lumumba (RUDN University)

Email: alya.skantseva@mail.ru

Undergraduate student at the Higher School of Management of the Peoples' Friendship University of Russia. Patrice Lumumba (RUDN University)

117198, Russia, Moscow, Miklukho-Maklaya st., 6

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