INTERNATIONAL RATINGS IN THE CONTEXT OF PROMOTING RUSSIAN INDUSTRIAL COMPANIES ON THE MARKETSOF DEVELOPING COUNTRIES

The article discusses issues related to the role of international benchmarking in the promotion of Russian industrial companies on the markets of developing countries, particularly Asia, Africa and Latin America. Ratings submitted by the group total integrated global rankings and specialized ratings. For each of the groups analyzed the main existing ratings of countries, their features and criteria for the preparation, assessed the dynamics of the Russian indexes. It is concluded that almost all known global rankings, reflecting the export potential of Russia, there is a positive trend. Proposes concrete directions of use of monitoring results in international rankings for the promotion of Russian industrial companies on emerging markets.

international ratings, russian industrial company, export, national brand of Russia