Media trends of sports journalism: experience of satellite television channel NTV-Plus Football

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Abstract


Article is devoted studying of modern trends of sports journalism on an example of television channel NTV-Plus Football. It is shown that the sports television develops by the way of quantitative and qualitative change of a content, transformation of a television product in multimedia, unlimited access to media channels and introductions of interactive user services. The spectator audience is actively involved in manufacture of a television product, and the profession of the sports journalist becomes more and more multipurpose and responsible.

R L Gouttsait

Peoples' Friendship University of Russia

Email: rgut@list.ru
Кафедра теории и истории журналистикиФилологический факультет; Российский университет дружбы народов; Peoples' Friendship University of Russia

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