STRATEGIES OF RUSSIAN UNIVERSITIES IN THE GLOBAL EDUCATION MARKET

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Abstract


This paper analyses position of Russia and Russian universities in the global education market, where we cane note the decline of traditional leaders like USA and UK. It is related to the fact that new players are entering the global market and Russia is among them. The article analyses the main strategies of Russian universities abroad. Besides exchange programs and joint education programs the strategies of Russian universities include opening of foreign branches and setting up a joint university abroad. The potential of e-learning is not used efficiently enough while some other strategies like educational franchising are not used at all yet to enter a foreign market.

R R Asmyatullin

Peoples’ Friendship University of Russia

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