Corporate strategy: the history, nature, and contemporary content

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Abstract


Subject of study in this article — the strategy of modern corporations. In this regard, there has consistently defined the concept of “corporation”, identifies its characteristics at the present stage of world development — stage simultaneous individualization and globalization of the world economy. The role of corporate management and the content of the concept. The author argues that, at the turn of the twenty-first century is the socialization of both the corporations and their corporate strategies that are socially-integrated.

S E Kirukhina

Peoples’ Friendship University of Russia

Email: kirs@economist.rud.ru

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