Innovation personality as a producer and a consumer: economic and socio-cultural consequences of formation and functioning

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Abstract


The article sets the task to consider the main characteristics of the innovative personality as producers and consumers of innovative products. As a producer of innovative products, innovative personality need to have creativity, ability to take risks, tolerance of uncertainty. The personal characteristics of consumers of innovative products include the desire for novelty, ability to take risks, and the dominance of the emotional component when making decisions over rational. The author analyzes the possible negative consequences of purposeful formation of the above-mentioned personal qualities, such as increased numbers of people with mental regulation and behavior, the growing number of risks and instability in society, as well as opportunities for manipulating the minds of consumers.

About the authors

N N Malakhova

Rostov State Transport University

Email: vmalakh@yandex.ru

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