The future of advertising market in Russia in the context of globalization

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Abstract


The article deals with the modern situation and main trends of Russian advertising in the context of globalization The author applied for the analysis of universal indicators of advertisement activity such as market volume, per capita advertisement spending etc. for comparative analysis of fundamental national markets including the Russian market. The author aims at revealing the correlation between the advertisement evolving rates and the general development of economy. The advertisement ‘pies’ showing the shares of different types of media in total advertisement spending characterize the marketing sphere, as well as the economic and social spheres of society. The article also explores distinctive trends in various kinds of advertising medium, such as TV, Internet, OOH. Indoor etc. in Russia.

N V Trubnikova

Peoples Friendship University of Russia

Email: ninavadimovna@mail.ru

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