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Rebranding of TV Channel Domashny
- Authors: Nelikaeva OY.1
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Affiliations:
- Peoples' Friendship University of Russia
- Issue: No 1 (2012)
- Pages: 50-54
- Section: Articles
- URL: https://journals.rudn.ru/literary-criticism/article/view/4316
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Abstract
In this article we are discussing rebranding of Russian TV Channel Domashny: alternatives of logotypes and programs content of TV Channel. Successful rebranding let the channel move to a new level of development, attract attention of new clients and increase loyalty of current clients. In this article we can see how rebranding influenced on the channel.
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About the authors
O Yu Nelikaeva
Peoples' Friendship University of Russia
Email: capricorn2006@yandex.ru <mailto:capricorn2006@yandex.ru>
Кафедра массовых коммуникацийФилологический факультет; Российский университет дружбы народов; Peoples' Friendship University of Russia
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