After a difficult path of criticism and justification, the concept of soft power has found its place in the international academic environment and has given a new breath and creative motivation to important scientific research in the field of international relations, which aims to create new concepts that can respond to the challenges of the modern world order. Along with the world powers, this concept was thoroughly taken up by Türkiye, which had the historical, cultural and geographical resources to put it into practice. A large number of neighbors and a complicated history of relations force Ankara not only to rely on traditional ways of diplomacy, but also to find other forms for the successful realization of its foreign policy interests. Compared to Turkish foreign policy before 2002, Türkiye’s soft power has increased significantly since the Justice and Development Party came to power and has become one of the priorities of its foreign policy strategy. It is important to emphasize that state and non-state institutions, which are the main instruments of this policy, do not compete with each other but successfully complement each other. Türkiye has ambitiously sought to create its own original model of “soft power,” with an emphasis on historical heritage and cultural commonality. Türkiye’s toolkit for realizing its soft power is quite extensive. Türkiye adopts the best practices of leading international actors and actively implements its own approaches and understandings with a focus on culture, state and non-state organizations, and education policy. In this context, soft power policy for Türkiye has proven to be very viable and attractive. Türkiye’s soft power potential, which has been successfully manifested from the Balkans and the Middle East to the Caucasus and Central Asia, has serious cultural and historical foundations and contributes to the promotion of Turkish interests in areas of special interest. Over the past two decades, Türkiye’s soft power policy, which is based on historical-cultural and religious traditions, geographical and economic resources, has become one of the main directions of its foreign policy.