ANALYSIS OF COMPETITIVE ADVANTAGES OF THE RUSSIAN COMPANIES OF THE SPHERE OF THE RETAIL


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Abstract

Article is devoted to the analysis of competitive advantages and competitiveness of two largest companies of the sphere of a retail of Russia: PJSC Magnit and X5 Retail Group N.V. In work short characteristics of these companies are given, the main competitive advantages are revealed and factors of increase in competitiveness of the enterprises are defined. The analysis strong and weaknesses by method of creation of the petal chart as indicator of development of competitive advantages of the company is carried out. The author has revealed major factors of competitiveness of the Magnit and X5 Retail Group companies.

About the authors

Maxim Vladimirovich Maksimchuk

Peoples’ Friendship University of Russia (RUDN University)

Author for correspondence.
Email: 1032176158@pfur.ru

Master's student at the Department of National Economics at RUDN University

117198, Moscow, Miklukho-Maklaya str., 6

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