APPLICATION OF MARKETING COMMUNICATIONS IN SPORTS BUSINESS ON THE EXAMPLE OF HORSE AND SPORTS CLUB OF OJSCC «MAXIMA STABLES»
- Authors: Mirzayev A.M.1
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Affiliations:
- Peoples’ Friendship University of Russia
- Issue: Vol 4, No 1 (2017)
- Section: Articles
- URL: https://journals.rudn.ru/in-econ/article/view/49465
- ID: 49465
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Abstract
In article the sport industry role, a theoretical component of category "sport", the sport industry is considered, features of the market of sports business are determined. Features of a horse-racing industry in Russia are analyzed, SWOT analysis is carried out, the model of five forces of the competition according to Porter and the analysis of marketing communications of horse-racing club "Maxima Stables" is provided. Based on the conducted research, recommendations about enhancement of marketing communications of horse-racing club "Maxima Stables" which will allow to strengthen the line items in the market are developed by the author.
About the authors
Abdurazak Murtazaliyevich Mirzayev
Peoples’ Friendship University of Russia
Author for correspondence.
Email: abdmir777@gmail.com
Master's student at the Department of National Economics at RUDN University
117198, Moscow, Miklukho-Maklaya str., 6References
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