SOUTH KOREAN PHENOMENON “HALLYU” AND ITS SPREAD


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Abstract

The article is devoted to the phenomenon of “Hallyu”, which was born in South Korea. The author draws our attention to the subspecies of the phenomenon, its role in the Korea’s economy and culture’s spread in the world. Special attention is paid to the connection between South Korea’s culture and Russia. Based on the analysis of the musical component of culture, directly concert activities, identified the main consumers of the Korean wave.

About the authors

Anastasiya Evgenievna Kozlovskaya

Peoples’ Friendship University of Russia

Author for correspondence.
Email: anastasia1167@mail.ru

A student of the Faculty of Economics at RUDN University

117198, Moscow, Miklukho-Maklaya str., 6

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