The phenomenon of «hype» in corporate media projects on the materials of the corporate social network «Burger King Russia»
- Authors: Petrova P.M.1
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Affiliations:
- Russian State University for the Humanities
- Issue: Vol 7, No 3 (2020)
- Section: Articles
- URL: https://journals.rudn.ru/in-econ/article/view/49117
- ID: 49117
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Abstract
The article discusses the existing approaches to the term "hype", considers its role in modern media practices of companies. The characteristic features and main tasks of the corporate social network as part of a major brand were identified using the example of "Burger king Russia", and also analyzed the methodology of "hype" inside the corporate social network (from the point of view of increasing the efficiency of interaction between employees of various departments, motivating their activities in the interests of development of the company).
About the authors
Polina Mikhailovna Petrova
Russian State University for the Humanities
Author for correspondence.
Email: polinapetrova@bk.ru
4th year student of the Russian State University for the Humanities
125993, Moscow, Miusskaya Square, 6References
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