Theory and practice of corporate strategies implementation on the example of automotive industry enterprises

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Abstract

The article deals with the theoretical aspects of the development and implementation of corporate strategies and practical actions of enterprises of the automotive industry in order to obtain competitive advantages in the dynamically changing conditions of business development on the example of enterprises-leaders in the field of automotive industry. The article attempts to identify new areas of strategic development of the automotive industry, taking into account the current trends of companies such as German BMW Group and Volkswagen AG and actively developing Chinese manufacturers - BAIC, Chery, Geely, JAC, JAV. The focus is on the production of hybrid and electric drive vehicles. Special attention is paid to the prospects of development of the Russian segment of production of cars with hybrid and electric drive and identification of the problems hindering its advanced development and the reasons hindering the expansion of the segment of use of cars with hybrid and electric drive of both Russian and imported production.

About the authors

Oleg N. Zhilkin

Peoples’ Friendship University of Russia (RUDN University)

Author for correspondence.
Email: zhilkin_on@pfur.ru

Candidate of Science (in Economics), Associate Professor of the Economical & Mathematical Simulation Department

6 Miklukho-Maklaya St., Moscow, 117198, Russian Federation

Svetlana E. Kiryukhina

Peoples’ Friendship University of Russia (RUDN University)

Email: kiryukhina_se@pfur.ru

senior lecturer of the Economical & Mathematical Simulation Department

6 Miklukho-Maklaya St., Moscow, 117198, Russian Federation

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Copyright (c) 2019 Zhilkin O.N., Kiryukhina S.E.

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