THE PHENOMENON OF THE KOREAN WAVE AS A POLITICAL FACTOR OF «SOFT POWER» OF THE REPUBLIC OF KOREA

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Abstract


The article is of an overview nature and is devoted to the phenomenon of the Korean wave. This term refers to the toolkit of “soft power”, which is gaining increasing importance in world political practice. The article reveals the basic factors that determine the success of the Republic of Korea’s foreign policy in building an attractive image of its country. The notion of a state rebranding associated with a suc-cessful modernization of the economy and the Westernization of culture is singled out.


About the authors

V I Kim

Peoples’ Friendship University of Russia (RUDN University)

Author for correspondence.
Email: kimvlig@gmail.com
Miklukho-Maklaya str., 10/2, Moscow, Russia, 117198

References

  1. Buraev D.M., Garmahanov M.C. Korejskaja volna i mjagkaja sila. Strategija razvitija i rasprostranenija. Vestnik Burjatskogo gosudarstvennogo universiteta, 2014; 8 (in Russ).
  2. Garmahanov M.C. Politicheskoe i jekonomicheskoe vlijanie Korejskoj volny v nachale XXI v. Vestnik Burjatskogo gosudarstvennogo universiteta, 2013; 8 (in Russ).
  3. Ivanov V.G. “Rejtingovaja sila” (“Charts Power”) kak instrument politicheskogo i jekonomicheskogo vlijanija: konceptual'nyj analiz, strategii ispol'zovanija i modeli protivodejstvija: dis. d-ra polit. nauk. RUDN, Moskva, 2016 (in Russ).
  4. Nye J. Jr. South Korea’s Growing Soft Power. Project Syndicate (The world’s opinion page). November 2009. Available from: https://www.project-syndicate.org/commentary/south-koreas-growing-soft-power?barrier=accessreg.

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Copyright (c) 2017 Kim V.I.

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