Rebranding of TV Channel Domashny

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Abstract


In this article we are discussing rebranding of Russian TV Channel Domashny: alternatives of logotypes and programs content of TV Channel. Successful rebranding let the channel move to a new level of development, attract attention of new clients and increase loyalty of current clients. In this article we can see how rebranding influenced on the channel.

About the authors

O Yu Nelikaeva

Peoples' Friendship University of Russia

Email: capricorn2006@yandex.ru <mailto:capricorn2006@yandex.ru>
Кафедра массовых коммуникацийФилологический факультет; Российский университет дружбы народов; Peoples' Friendship University of Russia

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Copyright (c) 2012 Неликаева О.Ю.

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