TOP MANAGERS OF THE LEADING MEDIA OF RUSSIA: SOCIAL-DEMOGRAPHIC PORTRAIT OF THE COMMUNITY

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Abstract


The article presents the results of a special study of top-managers of Russian media. The authors’ goal is to compile their generalized socio-demographic portrait. The study was conducted in two stages. The result of the first stage was a validated list of four criteria, on the basis of which the surveyed top managers were selected - 50 people for different media segments (television, radio, press) who worked as heads of the leading Russian media enterprises in 2000-2015. At the second stage, the biographies of selected top managers were analyzed. The collected data was subjected to statistical processing (calculation of percentage and average values).


About the authors

Alexander Vyacheslavovich Sharikov

National Research University Higher School of Economics

Author for correspondence.
Email: asharikov@hse.ru
20, Myasnitskaya str., Moscow, 101000, Russian Federation

Professor of the Media Department of the Communications, Media, and Design Department of the National Research University “Higher School of Economics”, the academic suprviser of the master program “Media Management”.

Marina Vladimirovna Cherkasova

National Research University Higher School of Economics

Email: asharikov@hse.ru
20, Myasnitskaya str., Moscow, 101000, Russian Federation

Master of Media Communications, Producer of the International News Agency “Russia Segodnya”.

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Copyright (c) 2018 Sharikov A.V., Cherkasova M.V.

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