RADIO FORMAT SHIFTING ON LOCAL COMMERCIAL BROADCASTING STATION

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Abstract


The article «Radio format shifting on regional commercial broadcasting station» is about stylistic integrity issue on local broadcasting stations, which are the network partners of Moscow broadcasting stations. There are two basic differences between local and Moscow formats: in information and advertising blocks, and also directly in music content. There are also different options for local broadcasting as a part of network partnership described here. The ignoring of audience idea in broadcasting formatting is considered to be the reason for format shifting.

About the authors

Yu D Korovina

Vladimir State University named after Alexander and Nikolay Stoletovs

Department of journalism, advertising and public relations

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Copyright (c) 2015 Коровина Ю.Д.

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