MODERN CRISIS FACTORS IN THE FORMATION OF THE BANKING STRATEGY

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Abstract


The article deals with the classification of market strategies of banking organizations as a way to create a unique and profitable position that provides for a certain set of activities in the banking services industry. The composition of research positions is analyzed on the need to identify typologies of banking strategies that are different from those presented in classic marketing publications. The composition of the spheres of strategic decision making in the sphere of management of banking organizations is assessed. The composition of specific features of banking activities that influence the choice of a market strategy is assessed.


About the authors

G G Prangishvili

Peoples’ Friendship University of Russia

Author for correspondence.
Email: pr.g.george@gmail.com
6, Miklukho-Maklaya str., Moscow, 117198, Russian Federation

Master of Economic Sciences, Post-graduate Student, Department of Finance and Credit, Peoples’ Friendship University of Russia

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