MODEL OF DECISION SUPPORT THE FORMATION PRODUCT STRATEGY AND PRODUCTION PLAN

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Abstract


We consider the optimization model of planning the volume and range of products manufactured by the enterprise, taking into account the non-linear nature of the objective function. Currently planning is based on models with linear objective function that does not take into account economic law of decreasing marginal utility and leads to significant errors in terms of the saturation of the market sales. The feature of the proposed model is the nonlinear character of the objective function. The nonlinearity in contrast to the known models are taken into account in development of product strategies and enterprise decreasing marginal utility. The model is designed to support decision making in the formation of commodity strategy and production plan.

V G Anisimov

Peter the Great St. Petersburg Polytechnic University

E G Anisimov

Russian customs academy

M R Gapov

CJSC “Center of small business support”

T N Saurenko

Peoples’ Friendship University of Russia

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Copyright (c) 2016 Анисимов В.Г., Анисимов Е.Г., Гапов М.Р., Сауренко Т.Н.

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