DEVELOPMENT ISSUES OF THE COMPETITIVE COMMERCIAL AIRCRAFT. RUSSIAN AND INTERNATIONAL MANAGEMENT EXPERIENCE

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Abstract


The search for new points of growth in high-tech and knowledge-intensive industries, to which belongs the Commercial Aircraft Industry, is undoubtedly important for the modern Russian economy that experiences an influence of number long ago voiced, studied and unsolved problems of ineffective production structure. The article designated to the Commercial Aircraft development and production problems with the greatest impact on the formation of a conceptual product competitiveness, identifies key elements for the development strategy of creating and bringing to market a new product. The analysis shows that the strategy of product development and sales financing, coupled with the properly stated objectives of product development after the start of production, play a major role in the formation of a competitive product.

R V Lopatkin

Peoples’ Friendship University of Russia

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Copyright (c) 2015 Лопаткин Р.В.

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