TNCs in Russian Retailing

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Abstract


The article deals with expansion of foreign TNCs into Russian retailing and identifies stages of foreign retailers' penetration in to Russian market. Author pays special attention to special strategies and retail formats that foreign players use into local market as well as special features of their regional expansion. Author identifies following trends of future development of Russian retail as regionalization, consolidation and growth of organized segments, and comes to a conclusion that in the framework of global financial crisis it is possible to observe strengthening of TNCs position in Russian retail.

N A Volgina

Peoples' Friendship University of Russia

Email: nat_volgina@yahoo.com
Peoples' Friendship University of Russia

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