Strategic choice of housing and utilities companies

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Abstract


The article touches upon ways by which housing and utilities companies can reach their strategic competitiveness parting from their real recourse and organizational potential. A matrix of strategic choice for such companies' competitive ability is offered. It integrates their economic and organizational activity with various services in the market due to different stages of the life cycle. The matrix allows to define the main ways of making the work of such companies better. It's done at the expense of equipment renewal, technological processes optimization and increasing of service quality that influences consumer demand and competitive ability.

V B Alekseenko

Peoples' Friendship University of Russia

Email: eup374@mail.ru
Peoples' Friendship University of Russia

N U Sopilko

Peoples' Friendship University of Russia

Email: sheremet73@mail.ru
Peoples' Friendship University of Russia

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