Why Understanding History is Essential for Global Business Success

S P Dunung; Дунунг Санджот П

Why Understanding History is Essential for Global Business Success

Authors: Dunung SP¹
Affiliations:
1. Atma Global, Inc
Issue: No 2 (2012)
Pages: 102-110
Section: Articles
URL: https://journals.rudn.ru/world-history/article/view/1119

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Abstract

The academic disciplines of business and history have not traditionally been connected in a meaningful way until the past half century. Increasingly it is clear that that understanding global, regional, national history is essential for global business success.