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Why Understanding History is Essential for Global Business Success
- Authors: Dunung SP1
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Affiliations:
- Atma Global, Inc
- Issue: No 2 (2012)
- Pages: 102-110
- Section: Articles
- URL: https://journals.rudn.ru/world-history/article/view/1119
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Abstract
The academic disciplines of business and history have not traditionally been connected in a meaningful way until the past half century. Increasingly it is clear that that understanding global, regional, national history is essential for global business success.
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About the authors
S P Dunung
Atma Global, Inc
Email: spdunung@atmaglobal.com <mailto:spdunung@atmaglobal.com>
Atma Global, Inc
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