INVESTMENT APPEAL AS INDICATOR OF BRANCH DEVELOPMENT


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Abstract

In article the concept "investment appeal" as the indicator of branch development is considered. The category "investment climate" is analyzed, than it is characterized. The concepts "investment potential" and "investment risk" reveal. The factors influencing investment appeal of branch come to light. The conclusion about increase in the competition between investors for the right of investment into branch at increase of investment appeal is drawn.

About the authors

Maria Olegovna Leshchenok

Peoples’ Friendship University of Russia

Author for correspondence.
Email: marialeshchenok@yandex.ru

Master's student of the Department of Enterprise Economics and Entrepreneurship at RUDN University

117198, Moscow, Miklukho-Maklaya str., 6

References

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