Strengthening Vietnam–Russia ties: an international business perspective

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Abstract

This article examines the development of international business cooperation between Vietnam and Russia in the tourism sector. Tourism is increasingly becoming an important driver of international economic cooperation, cultural exchange, and service sector development. Tourism relations between Vietnam and Russia represent a strategically important yet understudied dimension of bilateral economic ties. Vietnamese-Russian tourism cooperation has entered a new phase characterized by market liberalization, digital visa policies, expanded air connectivity, and changing global travel patterns. The article uses secondary data analysis, a review of policies, tourist flows, and business practices in both countries. The article identifies a number of constraints, including geopolitical uncertainty, competition from alternative destinations, infrastructural differences, and a lack of human resources. The main conclusion of the article is that strengthening tourism ties between Vietnam and Russia requires coordinated policy support, strategic participation of tourism enterprises, and a greater emphasis on sustainable tourism development.

About the authors

Thi Thu Trang Nguyen

RUDN University

Author for correspondence.
Email: 1032249284@rudn.ru

Postgraduate student, Faculty of Economics, RUDN University

6 Miklukho-Maklaya st., Moscow, 117198

Irina Viktorovna Karzanova

RUDN University

Email: karzanova-iv@rudn.ru
ORCID iD: 0000-0001-5111-6976

Candidate of Economic Sciences, Associate Professor, Associate Professor of the Department of National Economy, Faculty of Economics, Peoples' Friendship University of Russia named after P. Lumumba

6 Miklukho-Maklaya st., Moscow, 117198

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