Impact of coronavirus on changes in marketing tools in the field of international tourism
- Authors: Korotkaya A.M.1, Trofimova A.A.1
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Affiliations:
- Peoples’ Friendship University of Russia (RUDN University)
- Issue: Vol 7, No 1 (2020)
- Section: Articles
- URL: https://journals.rudn.ru/in-econ/article/view/49097
- ID: 49097
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Abstract
In article examines the impact of COVID-19 on international tourism marketing. The relevance of the research is determined by the dramatic change in the socio-economic sphere of people's lives around the world, which has led to the difficulties in understanding which marketing policy should be maintained in such complex and ambiguous period. The tourism industry, which has always been a stable source of income, is now going through a difficult period in its history. How companies should act in the in the face of pandemics? What is the specificity of marketing in the field of international tourism? What are the main marketing tools in tourism and what factors can influence on it? The author attempted to answer these questions.
About the authors
Anna Mikhailovna Korotkaya
Peoples’ Friendship University of Russia (RUDN University)
Email: Corotckaya.a@yandex.ru
Student of the Faculty of Economics
117198, Moscow, Miklukho-Maklaya str., 6Aleksandra Aleksandrovna Trofimova
Peoples’ Friendship University of Russia (RUDN University)
Author for correspondence.
Email: trofimova_aa@rudn.university
Assistant of the Marketing Department
117198, Moscow, Miklukho-Maklaya str., 6References
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