Sustainable development of business environments in the context of modern challenges and threats

The purpose of this research is to analyze the factors influencing the sustainable development of the business environment in the context of modern challenges and threats, as well as to find ways to overcome crisis situations taking into account digital trends, flexibility, and integration. The authors conducted a literature review to achieve their research goal, which demonstrates the relevance of the topic. Based on comprehensive scientific research, it was revealed that the main factors influencing the sustainable development of the business environment currently include globalization, technological innovations, economic crises, and geopolitical factors. Taking these factors into account, a promising direction for future research has been identified in the context of integrating innovative technologies and sustainable development. The article shows that success largely depends on the ability to adapt and predict changes using modern technologies and approaches (Artificial Intelligence), scientific and practical achievements in the field of processing and analyzing large amounts of data (Data Science), as well as the development and implementation of new technologies in Big Data. The findings can be used in the process of writing socio-economic programs.