Methodological approaches to the development of investment activities of a professional sports organization

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Abstract

The article discusses ways to improve the investment regulation of professional sports organizations. The approaches of scientists and researchers in the world economic thought to the problem under study are considered. The effectiveness of professional sports as a type of economic activity in the structure of the national economy of the Republic of Belarus is noted. Based on the assessment of the economic efficiency of the functioning of professional sports organizations in the Republic of Belarus, the analysis of normative legal acts and effective foreign experience, a method of effective regulation of investments in the development of a professional sports organization is proposed, which includes a model of investment regulation and methodological recommendations for maximizing income. In contrast to the existing practice, a holistic system has lined that takes into account the management, marketing, export, information technology, innovation and investment potentials of a professional sports organization. The carried out tested developed methodology for optimize the investment regulation of a professional sports organization on the subject for compliance with real market conditions on the example of the football club of the highest League of the Republic of Belarus “Shakhtyor” (Soligorsk), the results showed a positive economic effect of organization and revealed directions for the development of its supporting segments.

About the authors

Aliaksandr I. Matviyenka

Polotsk State University

Author for correspondence.
Email: alexsandr.psu@mail.ru

senior lecturer, Department of Economics

29 Blokhina St, Novopolotsk, 211440, Republic of Belarus

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