Management in the Era of Digital Transformation: Methods for Evaluating the Effectiveness of Investments in Innovative Projects
- Authors: Nastavshev D.A.1, Nikolenko T.Y.1
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Affiliations:
- Moscow Aviation Institute (National Research University)
- Issue: Vol 12, No 3 (2025)
- Section: Articles
- URL: https://journals.rudn.ru/in-econ/article/view/48808
- ID: 48808
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Abstract
In the context of economic digital transformation and high technological volatility, the evaluation of investment effectiveness in innovative projects is gaining increasing importance. Traditional approaches based on discounted cash flows show limitations when applied in high-uncertainty environments typical of innovation-driven contexts. This article provides a comprehensive analysis of modern methods for evaluating innovation investments, including the real options method, scenario modeling, and multi-criteria analysis. The advantages of integrating these approaches are examined to form a more objective assessment of the effectiveness of innovative projects. Using case studies of major Russian companies, the practical applicability of flexible investment evaluation tools is demonstrated. Particular attention is paid to institutional and managerial barriers that constrain the adoption of advanced methodologies in Russian practice. The necessity of transitioning to an integrated evaluation methodology in the digital era is substantiated.
About the authors
Denis Andreevich Nastavshev
Moscow Aviation Institute (National Research University)
Author for correspondence.
Email: danastavshev@mail.education
ORCID iD: 0009-0002-1648-7506
Master's student at the Department of Innovative Economics, Finance, and Project Management at the Institute No. 5 of Economics and Management of the High-Tech Industry at the Moscow Aviation Institute (National Research University)
125993, Russia, Moscow, Volokolamskoe shosse, 4Tatiana Yurievna Nikolenko
Moscow Aviation Institute (National Research University)
Email: tatyankanik@gmail.com
ORCID iD: 0000-0001-9243-7602
SPIN-code: 4309-4647
Scopus Author ID: 58132083900
Candidate of Economic Sciences, Associate Professor, Department of Innovative Economics, Finance, and Project Management, Institute No. 5 of Economics and Management of High-Tech Industry, Moscow Aviation Institute (National Research University)
125993, Russia, Moscow, Volokolamskoe shosse, 4References
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