Problems and directions of electronic commerce development in the BRICS countries

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Abstract

E-commerce issues and ways of digital cooperation between the BRICS countries are examined. The BRICS countries, excluding China, were not able to occupy the highest positions in the innovation ratings published by Western research organizations, but they have high development potential. The BRICS countries and their programs for development of the digital economy and trade are studied. The Russian Federation pays great attention to digital cooperation due to existing difficulties in geo-economic situation. The development of e-commerce is a key element in the digitalization of economy. This study examines the stages of development of the digital economy and current state of BRICS e-commerce, as well as highlights its problem areas. It overviews modern e-commerce tools, such as electronic payments, blockchain, chat bots, internet of things, voice assistants, drones, etc. Digital cooperation should be developed precisely in these areas. However, the fact that Russia lacks applied experience in the field of commercialization has become a significant problem. In this regard, the main purpose of the study is to identify areas and ways of digital cooperation for BRICS governments and individual companies.

About the authors

Diana O. Yampolskaya

Peoples’ Friendship University of Russia (RUDN University)

Author for correspondence.
Email: dyampol@yandex.ru

Candidate of Economic Sciences, Associate Professor of the Department of Marketing

6 Miklukho-Maklaya St, Moscow, 117198, Russian Federation

Bruno Martarello De Conti

University of Campinas

Email: bmdeconti@gmail.com

Director of the Confucius Institute, Professor at the Institute of Economics

353 Pitágoras St, office 73, Barão Geraldo, 13083-857, Campinas, Federative Republic of Brazil

Sergey N. Morozov

Peoples’ Friendship University of Russia (RUDN University)

Email: morozov.sergey.nick@gmail.com

undergraduate student of the Marketing Department of the Peoples’ Friendship University of Russia (RUDN University); specialist in direct sales business development of the Digital Innovation Department of the Panasonic Russia LLC

6 Miklukho-Maklaya St, Moscow, 117198, Russian Federation

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Copyright (c) 2021 Yampolskaya D.O., De Conti B.M., Morozov S.N.

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This work is licensed under a Creative Commons Attribution 4.0 International License.

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