RUDN Journal of World HistoryRUDN Journal of World History2312-81272312-833XPeoples’ Friendship University of Russia named after Patrice Lumumba (RUDN University)1119Why Understanding History is Essential for Global Business SuccessDunungS PAtma Global, Incspdunung@atmaglobal.com <mailto:spdunung@atmaglobal.com>Atma Global, Inc15022012210211003092016Copyright © 2012,2012The academic disciplines of business and history have not traditionally been connected in a meaningful way until the past half century. Increasingly it is clear that that understanding global, regional, national history is essential for global business success.HistoryGlobal BusinessCultureисторияглобальный бизнескультура