Social technologies in the sociological and “non-sociological” dimensions
Abstract
The article explains the historical and logical connection between social technologies and the theory of social technologies: today simply acknowledging this connection is insufficient to understand the content and complexity of the relationships between these fields of social science and humanities. Digitalization processes in the hybrid environment necessitate the study of social technologies as a complexly structured set of algorithmically constructed, synchronized “physical”, social, and information-communication (digital) procedures and operations developed and used to optimize social processes. The author argues that the traditional perception of social technologies solely as a specialized field of social knowledge limits their application and transfer to the level of social engineering. However, developers of the idea of social architecture have not yet succeeded in overcoming shortcomings of the sociological analysis of social technologies.