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<article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:ali="http://www.niso.org/schemas/ali/1.0/" article-type="other" dtd-version="1.2" xml:lang="en"><front><journal-meta><journal-id journal-id-type="publisher-id">RUDN Journal of Sociology</journal-id><journal-title-group><journal-title xml:lang="en">RUDN Journal of Sociology</journal-title><trans-title-group xml:lang="ru"><trans-title>Вестник Российского университета дружбы народов. Серия: Социология</trans-title></trans-title-group></journal-title-group><issn publication-format="print">2313-2272</issn><issn publication-format="electronic">2408-8897</issn><publisher><publisher-name xml:lang="en">Peoples’ Friendship University of Russia named after Patrice Lumamba</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="publisher-id">6290</article-id><article-categories><subj-group subj-group-type="toc-heading" xml:lang="en"><subject>Articles</subject></subj-group><subj-group subj-group-type="toc-heading" xml:lang="ru"><subject>Статьи</subject></subj-group><subj-group subj-group-type="article-type"><subject>Unknown</subject></subj-group></article-categories><title-group><article-title xml:lang="en">Jean Baudrillard's Concept of Simulacrum: the Methodology of "Aleatory Thinking" and Subject's Transformation in the Consumer Society</article-title><trans-title-group xml:lang="ru"><trans-title>Концепция симулякра Жана Бодрийяра: методология «алеаторного мышления» и трансформация субъекта в обществе потребления</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author"><name-alternatives><name xml:lang="en"><surname>Bronzino</surname><given-names>L Y</given-names></name><name xml:lang="ru"><surname>Бронзино</surname><given-names>Любовь Юрьевна</given-names></name></name-alternatives><bio xml:lang="en"><p>Кафедра социологии; Российский университет дружбы народов; Peoples' Friendship University of Russia</p></bio><bio xml:lang="ru"><p>Кафедра социологии; Российский университет дружбы народов</p></bio><email>lbronzino@gmail.com</email><xref ref-type="aff" rid="aff1"/></contrib></contrib-group><aff-alternatives id="aff1"><aff><institution xml:lang="en">Peoples' Friendship University of Russia</institution></aff><aff><institution xml:lang="ru">Российский университет дружбы народов</institution></aff></aff-alternatives><pub-date date-type="pub" iso-8601-date="2011-01-15" publication-format="electronic"><day>15</day><month>01</month><year>2011</year></pub-date><issue>1</issue><issue-title xml:lang="en">NO1 (2011)</issue-title><issue-title xml:lang="ru">№1 (2011)</issue-title><fpage>11</fpage><lpage>23</lpage><history><date date-type="received" iso-8601-date="2016-09-07"><day>07</day><month>09</month><year>2016</year></date></history><permissions><copyright-statement xml:lang="en">Copyright ©; 2011, Bronzino</copyright-statement><copyright-statement xml:lang="ru">Copyright ©; 2011, Социология</copyright-statement><copyright-year>2011</copyright-year><copyright-holder xml:lang="en">Bronzino</copyright-holder><copyright-holder xml:lang="ru">Социология</copyright-holder><ali:free_to_read xmlns:ali="http://www.niso.org/schemas/ali/1.0/"/><license><ali:license_ref xmlns:ali="http://www.niso.org/schemas/ali/1.0/">http://creativecommons.org/licenses/by/4.0</ali:license_ref></license></permissions><self-uri xlink:href="https://journals.rudn.ru/sociology/article/view/6290">https://journals.rudn.ru/sociology/article/view/6290</self-uri><abstract xml:lang="en"><p>On the one hand, the theory of Jean Baudrillard, one of the most prominent postmodernist scholars, implies the specific methodology which is associated with fragmentarity as the pivotal characteristic of non-classical rationality. On the other hand, Baudrillard's approach provides a rationale for the type of society which is referred to as the consumer society. The apprehension of the conceptual framework of the French theorist within theoretical sociology perspective with regard to the outlined ideas is carried out in the article.</p></abstract><trans-abstract xml:lang="ru"><p>Концепция Жана Бодрийяра, одного из самых популярных теоретиков постмодернизма, представляет собой обоснование, с одной стороны, своеобразной методологии, которая связана с фрагментарностью как базовым признаком неклассической рациональности, с другой - общественного состояния, получившего наименование «общество потребления». В статье осуществляется теоретико-социологическая реконструкция концептуального аппарата Бодрийяра, исходя из этих двух направлений мысли французского мыслителя.</p></trans-abstract><kwd-group xml:lang="en"><kwd>simulacrum</kwd><kwd>consumer society</kwd><kwd>contemporary social theory</kwd><kwd>contemporary social methodology</kwd><kwd>aleatority</kwd><kwd>fragmentarity</kwd></kwd-group><kwd-group xml:lang="ru"><kwd>симулякр</kwd><kwd>общество потребления</kwd><kwd>современная социальная теория</kwd><kwd>современная социальная методология</kwd><kwd>алеаторность</kwd><kwd>фрагментарность</kwd></kwd-group><funding-group/></article-meta></front><body></body><back><ref-list><ref id="B1"><label>1.</label><citation-alternatives><mixed-citation xml:lang="en">Bodriiyar Zh. Obshchestvo potrebleniya. - M., 2006.</mixed-citation><mixed-citation xml:lang="ru">Бодрийяр Ж. 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