RUDN Journal of SociologyRUDN Journal of SociologyВестник Российского университета дружбы народов. Серия: Социология2313-22722408-8897Peoples’ Friendship University of Russia named after Patrice Lumamba4660510.22363/2313-2272-2025-25-3-762-779AIVUDWSociological lecturesСоциологический лекторийResearch ArticleTransformation of social structure in the neo-information societyТрансформация социальной структуры в неоинформационном обществеYefanovA. A.ЕфановАлександр Александровичдоктор философских наук, профессор факультета медиакоммуникаций Российского государственного гуманитарного университета; доцент Института медиа Национального исследовательского университета «Высшая школа экономики»yefanoff_91@mail.ruMuzykantV. L.МузыкантВалерий Леонидовичдоктор социологических наук, профессор кафедры массовых коммуникацийmuzykant-vl@rudn.ruRussian State University for the HumanitiesРоссийский государственный гуманитарный университетHSE UniversityНациональный исследовательский университет «Высшая школа экономики»RUDN UniversityРоссийский университет дружбы народов15102025253VOL 25, NO3 (2025)ТОМ 25, №3 (2025)76277923102025Copyright ©; 2025, Yefanov A.A., Muzykant V.L.Copyright ©; 2025, Ефанов А.А., Музыкант В.Л.2025Yefanov A.A., Muzykant V.L.Ефанов А.А., Музыкант В.Л.https://creativecommons.org/licenses/by-nc/4.0https://journals.rudn.ru/sociology/article/view/46605

The article presents a sociological interpretation of the neo-information society as a special stage of social-cultural development based on a combination of methods: conceptualization, comparative analysis, secondary analysis of sociological and statistical (mediametric) data. The authors use a polyparadigmatic approach to critically rethink such interrelated categories as information society, network society, digital society, smart society, mobile society, electronic society and platform society, thus explaining the need for introducing the category of neo-information society into the social-humanitarian discourse. Since there are numerous attempts to make researchers accept the category of neo-information society (global information society, post-information society, information-communication society of knowledge, hybrid society), the authors explain vulnerabilities of such scientific studies and propose a definition for the concept of neo-information society. The article describes the main features of the neo-information society and social-communication relations in this type of society as predetermined by the collaborative interaction of three main groups of agents - traditional media producers, traditional media consumers and interested actors. Based on the results of the conducted research, the authors argue that the polyparadigmatic study of the neo-information society allows, on the one hand, to identify the features of modernization of the media space in contemporary social-political, social-economic, social-technical and social-cultural realities, and, on the other hand, to explicate the uniqueness of social-communication relations that influence the redefinition of social structure.

В статье предложена социологическая интерпретация неоинформационного общества как особой стадии социокультурного развития на основе использования ряда подходов: концептуализации, компаративистского анализа и вторичного анализа социологических и статистических (медиаметрических) данных. Применяя полипарадигмальный подход и критически переосмысливая такие взаимосвязанные категории, как информационное общество, сетевое общество, цифровое общество, smart-общество, мобильное общество и платформенное общество, авторы обосновывают правомочность введения в социогуманитарный дискурс категории «неоинформационное общество». В частности, во временном модусе обозначены исследовательские попытки приблизиться к концепции неоинформационного общества (глобальное информационное общество, пост-информационное общество, информационно-коммуникационное общество знания, гибридное общество) и их ограничения. Авторы предлагают определять неоинформационное общество как такую социальную систему, где структура социокоммуникационных отношений предопределена коллаборативным взаимодействием трех главных групп агентов - традиционных медиапроизводителей, традиционных медиапотребителей и заинтересованных акторов. В статье охарактеризованы основные свойства неоинформационного общества и сделан вывод, что его полипарадигмальное изучение позволяет, с одной стороны, определять особенности модернизации медиапространства в современных социально-политических, социально-экономических, социотехнических и социокультурных реалиях, а, с другой стороны, эксплицировать своеобразие социально-коммуникационных отношений на переопределение социальной структуры.

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