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<article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:ali="http://www.niso.org/schemas/ali/1.0/" article-type="research-article" dtd-version="1.2" xml:lang="en"><front><journal-meta><journal-id journal-id-type="publisher-id">RUDN Journal of Sociology</journal-id><journal-title-group><journal-title xml:lang="en">RUDN Journal of Sociology</journal-title><trans-title-group xml:lang="ru"><trans-title>Вестник Российского университета дружбы народов. Серия: Социология</trans-title></trans-title-group></journal-title-group><issn publication-format="print">2313-2272</issn><issn publication-format="electronic">2408-8897</issn><publisher><publisher-name xml:lang="en">Peoples’ Friendship University of Russia named after Patrice Lumamba</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="publisher-id">27410</article-id><article-id pub-id-type="doi">10.22363/2313-2272-2021-21-3-433-443</article-id><article-categories><subj-group subj-group-type="toc-heading" xml:lang="en"><subject>Theory, Methodology and History of Sociological Research</subject></subj-group><subj-group subj-group-type="toc-heading" xml:lang="ru"><subject>Вопросы истории, теории и методологии</subject></subj-group><subj-group subj-group-type="article-type"><subject>Research Article</subject></subj-group></article-categories><title-group><article-title xml:lang="en">New transmission mechanism for the sustainable and humanistic development of human capital: Demand for the ‘rigidity turn’</article-title><trans-title-group xml:lang="ru"><trans-title>Новый трансмиссионный механизм для устойчивого и гуманистического формирования человеческого капитала: востребованность «поворота ригидности»</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author"><name-alternatives><name xml:lang="en"><surname>Kravchenko</surname><given-names>S. A.</given-names></name><name xml:lang="ru"><surname>Кравченко</surname><given-names>Сергей Александрович</given-names></name></name-alternatives><bio xml:lang="ru"><p>доктор философских наук, заведующий кафедрой социологии Московского государственного института международных отношений (университета) Министерства иностранных дел Российской Федерации; главный научный сотрудник Института социологии Федерального научно-исследовательского социологического центра Российской академии наук</p></bio><email>sociol7@yandex.ru</email><xref ref-type="aff" rid="aff1"/><xref ref-type="aff" rid="aff2"/><xref ref-type="aff" rid="aff3"/></contrib></contrib-group><aff-alternatives id="aff1"><aff><institution xml:lang="en">Moscow State University of International Relations</institution></aff><aff><institution xml:lang="ru">Московский государственный институт международных отношений</institution></aff></aff-alternatives><aff-alternatives id="aff2"><aff><institution xml:lang="en">Institute of Sociology of FCTAS RAS</institution></aff><aff><institution xml:lang="ru">Институт социологии ФНИСЦ РАН</institution></aff></aff-alternatives><aff id="aff3"><institution>ул. Кржижановского, 24/35, к. 5, Москва, 117218, Россия</institution></aff><pub-date date-type="pub" iso-8601-date="2021-09-17" publication-format="electronic"><day>17</day><month>09</month><year>2021</year></pub-date><volume>21</volume><issue>3</issue><issue-title xml:lang="en">VOL 21, NO3 (2021)</issue-title><issue-title xml:lang="ru">ТОМ 21, №3 (2021)</issue-title><fpage>433</fpage><lpage>443</lpage><history><date date-type="received" iso-8601-date="2021-09-17"><day>17</day><month>09</month><year>2021</year></date></history><permissions><copyright-statement xml:lang="en">Copyright ©; 2021, Kravchenko S.A.</copyright-statement><copyright-statement xml:lang="ru">Copyright ©; 2021, Кравченко С.А.</copyright-statement><copyright-year>2021</copyright-year><copyright-holder xml:lang="en">Kravchenko S.A.</copyright-holder><copyright-holder xml:lang="ru">Кравченко С.А.</copyright-holder><ali:free_to_read xmlns:ali="http://www.niso.org/schemas/ali/1.0/"/><license><ali:license_ref xmlns:ali="http://www.niso.org/schemas/ali/1.0/">http://creativecommons.org/licenses/by/4.0</ali:license_ref></license></permissions><self-uri xlink:href="https://journals.rudn.ru/sociology/article/view/27410">https://journals.rudn.ru/sociology/article/view/27410</self-uri><abstract xml:lang="en"><p style="text-align: justify;">The author considers the becoming complex reality as developing nonlinearly and demanding new transmission mechanisms for the formation of human capital and also factors that contribute to changes in these realities: self-reflection of both nature and society; social gaps and traumas as becoming a ‘norm’; backward and forward trends; the increasing number of bifurcation points; ambivalences; side effects of digital innovations; consequences of global pandemics, etc. - all of them facilitate changes in the mechanism for the development of human capital. In the 1960s, G. Becker and T. Schultz introduced the term ‘human capital’ to start the studies of factors that make mechanisms of its formation more complex. Since then, many theories have been introduced to explain challenges to human capital, because various transmission mechanisms of influencing human capital have been formed as culturally and politically determined. Today, there are two challenges affecting the nature of human capital: digitalization and the global covid-19 pandemic create new requirements for human capital and change the transmission mechanism of its formation. However, the dominant pragmatic and formal-rational approaches to human capital distort its humanistic and sustainable components. The author insists on the need to create a new transmission mechanism for the sustainable and humanistic human capital development, which would include social-cultural and value elements, humanized digital technologies, bioethics and social epidemiology - in order to help social actors to function more effectively under the global complexity and nonlinear development. The author outlines the theory of the ‘rigidity turn’ as a social discourse, which aims at studying long-lived phenomena of social order and developing intellectual and practical foundations of the sustainable and humanistic formation of the human capital.</p></abstract><trans-abstract xml:lang="ru"><p style="text-align: justify;">В статье анализируется усложняющаяся реальность, характеризующаяся доминированием нелинейного развития, что требует новых трансмиссионных механизмов для формирования человеческого капитала. Автор рассматривает факторы, способствующие изменению современных реалий: саморефлексия природы и социума; социальные разрывы и травмы, становящиеся «нормой»; тенденции обратно-поступательного развития; увеличение числа точек бифуркации; амбивалентность; побочные эффекты цифровых инноваций; последствия глобальных пандемий и др. - все они способствуют изменениям в механизме формирования человеческого капитала. В 1960-е годы Г. Беккер и Т. Шульц ввели в научный оборот термин «человеческий капитал», положив начало исследованиям факторов, которые потенциально усложняют механизмы его формирования. С тех пор было разработано множество теорий человеческого капитала, сформировались разные подходы к его формированию - культурно и политически обусловленные. В настоящее время появились два новых вызова, влияющих на характер человеческого капитала: цифровизация и глобальная пандемия covid-19 предъявляют новые требования к человеческому капиталу, внося коррективы в трансмиссионный механизм его формирования. Однако сегодня доминируют прагматические и формально-рациональные подходы к человеческому капиталу, умаляющие его гуманистическую сущность. Автор настаивает на необходимости иного трансмиссионного механизма для устойчивого и гуманистического формирования человеческого капитала, включающего в себя социокультурные элементы, ценностные ресурсы, гуманизированные цифровые технологии, биоэтику и социальную эпидемиологию, что позволит социальным акторам более эффективно функционировать в реалиях глобальной сложности и нелинейного развития. Автор намечает контуры концепции «поворота ригидности» как социального дискурса, направленной на изучение долгоживущих феноменов социального порядка, разработку интеллектуальных и практических основ устойчивого и гуманистического формирования человеческого капитала.</p></trans-abstract><kwd-group xml:lang="en"><kwd>global complexity</kwd><kwd>nonlinearity</kwd><kwd>human capital</kwd><kwd>transmission mechanism</kwd><kwd>digitalization</kwd><kwd>sustainable development</kwd><kwd>humanism</kwd><kwd>‘rigidity turn’</kwd></kwd-group><kwd-group xml:lang="ru"><kwd>глобальная сложность</kwd><kwd>нелинейность</kwd><kwd>человеческий капитал</kwd><kwd>трансмиссионный механизм</kwd><kwd>цифровизация</kwd><kwd>устойчивое развитие</kwd><kwd>гуманизм</kwd><kwd>«поворот ригидности»</kwd></kwd-group><funding-group><funding-statement xml:lang="en">Статья подготовлена в рамках гранта, предоставленного Министерством науки и высшего образования Российской Федерации (Соглашение о предоставлении гранта № 075-15-2020-930 от 16.11.2020).</funding-statement><funding-statement xml:lang="ru">The article was prepared in the framework of a research grant funded by the Ministry of Science and Higher Education of the Russian Federation (grant ID: 075-15-2020-930).</funding-statement></funding-group></article-meta></front><body></body><back><ref-list><ref id="B1"><label>1.</label><mixed-citation>Aron R. 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