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<article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:ali="http://www.niso.org/schemas/ali/1.0/" article-type="research-article" dtd-version="1.2" xml:lang="en"><front><journal-meta><journal-id journal-id-type="publisher-id">RUDN Journal of Sociology</journal-id><journal-title-group><journal-title xml:lang="en">RUDN Journal of Sociology</journal-title><trans-title-group xml:lang="ru"><trans-title>Вестник Российского университета дружбы народов. Серия: Социология</trans-title></trans-title-group></journal-title-group><issn publication-format="print">2313-2272</issn><issn publication-format="electronic">2408-8897</issn><publisher><publisher-name xml:lang="en">Peoples’ Friendship University of Russia named after Patrice Lumamba</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="publisher-id">16808</article-id><article-id pub-id-type="doi">10.22363/2313-2272-2017-17-3-364-372</article-id><article-categories><subj-group subj-group-type="toc-heading" xml:lang="en"><subject>Surveys, experiments, case studies</subject></subj-group><subj-group subj-group-type="toc-heading" xml:lang="ru"><subject>Массовые опросы, эксперименты, кейс-стади</subject></subj-group><subj-group subj-group-type="article-type"><subject>Research Article</subject></subj-group></article-categories><title-group><article-title xml:lang="en">LGBT COMMUNITY IN THE FOCUS OF SOCIOLOGICAL RESEARCH</article-title><trans-title-group xml:lang="ru"><trans-title>ЛГБТ - СООБЩЕСТВО В ФОКУСЕ СОЦИОЛОГИЧЕСКОГО АНАЛИЗА</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author"><name-alternatives><name xml:lang="en"><surname>Puzanova</surname><given-names>Zh V</given-names></name><name xml:lang="ru"><surname>Пузанова</surname><given-names>Ж В</given-names></name></name-alternatives><email>puzanova_zhv@rudn.university</email><xref ref-type="aff" rid="aff1"/></contrib><contrib contrib-type="author"><name-alternatives><name xml:lang="en"><surname>Larina</surname><given-names>T I</given-names></name><name xml:lang="ru"><surname>Ларина</surname><given-names>Т И</given-names></name></name-alternatives><email>larina_ti@rudn.university</email><xref ref-type="aff" rid="aff1"/></contrib><contrib contrib-type="author"><name-alternatives><name xml:lang="en"><surname>Sharma</surname><given-names>S D</given-names></name><name xml:lang="ru"><surname>Шарма</surname><given-names>С Д</given-names></name></name-alternatives><email>isonia.shr@gmail.com</email><xref ref-type="aff" rid="aff1"/></contrib></contrib-group><aff-alternatives id="aff1"><aff><institution xml:lang="en">RUDN University (Peoples’ Friendship University of Russia)</institution></aff><aff><institution xml:lang="ru">Российский университет дружбы народов</institution></aff></aff-alternatives><pub-date date-type="pub" iso-8601-date="2017-12-15" publication-format="electronic"><day>15</day><month>12</month><year>2017</year></pub-date><volume>17</volume><issue>3</issue><issue-title xml:lang="en">VOL 17, NO3 (2017)</issue-title><issue-title xml:lang="ru">ТОМ 17, №3 (2017)</issue-title><fpage>364</fpage><lpage>372</lpage><history><date date-type="received" iso-8601-date="2017-09-16"><day>16</day><month>09</month><year>2017</year></date></history><permissions><copyright-statement xml:lang="en">Copyright ©; 2017, Puzanova Z.V., Larina T.I., Sharma S.D.</copyright-statement><copyright-statement xml:lang="ru">Copyright ©; 2017, Пузанова Ж.В., Ларина Т.И., Шарма С.Д.</copyright-statement><copyright-year>2017</copyright-year><copyright-holder xml:lang="en">Puzanova Z.V., Larina T.I., Sharma S.D.</copyright-holder><copyright-holder xml:lang="ru">Пузанова Ж.В., Ларина Т.И., Шарма С.Д.</copyright-holder><ali:free_to_read xmlns:ali="http://www.niso.org/schemas/ali/1.0/"/><license><ali:license_ref xmlns:ali="http://www.niso.org/schemas/ali/1.0/">http://creativecommons.org/licenses/by/4.0</ali:license_ref></license></permissions><self-uri xlink:href="https://journals.rudn.ru/sociology/article/view/16808">https://journals.rudn.ru/sociology/article/view/16808</self-uri><abstract xml:lang="ru">The LGBT community and the attitude towards it became one of the dividing factors between Russia and Europe long ago. This factor quite often creates political precedents and becomes a basis for various provocations. In the Russian mass conscience the topic, which has long been considered tabooed, today has a sensitive character; therefore classic survey methods are hardly suitable for its study; on the other hand, various projective techniques have proved to be more useful. This article presents the data of a number of Russian sociological surveys on the attitudes towards LGBT representatives and of the RUDN University Sociology Chair scientific team research on this subject. The article also presents the results of a number of focus groups aimed at identifying attitudes towards LGBT representatives and based on the application of the vignette method, which is a special type of projective techniques. The high efficiency of vignette method for the study of such a sensitive subject was proved. The method allows overcoming of some barriers in respondents’ conscience determined by the ‘radical’ character of the issues under study, and also reduces the general social pressure upon respondents. The research with the application of vignette method resembled a kind of a narrative game, therefore adapting this method to the focus group research helps to obtain more detailed and interesting data due to the group dynamics.</abstract><kwd-group xml:lang="en"><kwd>LGBT community</kwd><kwd>vignettes</kwd><kwd>focus groups</kwd><kwd>sensitive subject</kwd><kwd>projective techniques</kwd><kwd>propaganda</kwd></kwd-group></article-meta></front><body></body><back><ref-list><ref id="B1"><label>1.</label><mixed-citation>Belkin MM. Gordiev uzel seksologii [Gordian Knot of Sexology]. Moscow: Feniks; 2007. (In Russ.)</mixed-citation></ref><ref id="B2"><label>2.</label><mixed-citation>Finch J. Research note on the vignette technique in survey research. 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