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<article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:ali="http://www.niso.org/schemas/ali/1.0/" article-type="research-article" dtd-version="1.2" xml:lang="en"><front><journal-meta><journal-id journal-id-type="publisher-id">RUDN Journal of Sociology</journal-id><journal-title-group><journal-title xml:lang="en">RUDN Journal of Sociology</journal-title><trans-title-group xml:lang="ru"><trans-title>Вестник Российского университета дружбы народов. Серия: Социология</trans-title></trans-title-group></journal-title-group><issn publication-format="print">2313-2272</issn><issn publication-format="electronic">2408-8897</issn><publisher><publisher-name xml:lang="en">Peoples’ Friendship University of Russia named after Patrice Lumamba</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="publisher-id">13995</article-id><article-categories><subj-group subj-group-type="toc-heading" xml:lang="en"><subject>Theory, Methodology and History of Sociological Research</subject></subj-group><subj-group subj-group-type="toc-heading" xml:lang="ru"><subject>Вопросы истории, теории и методологии</subject></subj-group><subj-group subj-group-type="article-type"><subject>Research Article</subject></subj-group></article-categories><title-group><article-title xml:lang="en">Normative social morphogenesis and the opposition “agency-structure”: From individual to institutions, and back</article-title><trans-title-group xml:lang="ru"><trans-title>Генезис «нормативных порядков» общества и оппозиция «субъект - структура»: от человека к институтам и обратно</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author"><name-alternatives><name xml:lang="en"><surname>Podvoyskiy</surname><given-names>D G</given-names></name><name xml:lang="ru"><surname>Подвойский</surname><given-names>Денис Глебович</given-names></name></name-alternatives><email>dpodvoiski@yandex.ru</email><xref ref-type="aff" rid="aff1"/></contrib></contrib-group><aff-alternatives id="aff1"><aff><institution xml:lang="en">Peoples’ Friendship University of Russia</institution></aff><aff><institution xml:lang="ru">Российский университет дружбы народов</institution></aff></aff-alternatives><pub-date date-type="pub" iso-8601-date="2016-12-15" publication-format="electronic"><day>15</day><month>12</month><year>2016</year></pub-date><volume>16</volume><issue>3</issue><issue-title xml:lang="en">VOL 16, NO3 (2016)</issue-title><issue-title xml:lang="ru">ТОМ 16, №3 (2016)</issue-title><fpage>465</fpage><lpage>482</lpage><history><date date-type="received" iso-8601-date="2016-11-02"><day>02</day><month>11</month><year>2016</year></date></history><permissions><copyright-statement xml:lang="en">Copyright ©; 2016, D G Podvoyskiy</copyright-statement><copyright-statement xml:lang="ru">Copyright ©; 2016, Подвойский Д.Г.</copyright-statement><copyright-year>2016</copyright-year><copyright-holder xml:lang="en">D G Podvoyskiy</copyright-holder><copyright-holder xml:lang="ru">Подвойский Д.Г.</copyright-holder><ali:free_to_read xmlns:ali="http://www.niso.org/schemas/ali/1.0/"/><license><ali:license_ref xmlns:ali="http://www.niso.org/schemas/ali/1.0/">http://creativecommons.org/licenses/by/4.0</ali:license_ref></license></permissions><self-uri xlink:href="https://journals.rudn.ru/sociology/article/view/13995">https://journals.rudn.ru/sociology/article/view/13995</self-uri><abstract xml:lang="en"><p>Sociological theory at any stage of development requires permanent reflection and comprehension of its own conceptual bases including its terminological axiomatic, which incorporates both the antinomy “subject (action, agency) and structure” and concepts of order, norms and rules, standards, cultural patterns and values, institutions, social control, power and coercion, conformism, deviation, etc. Conceptual descriptions of the opposition “agency-structure”, the problems of social order and mechanisms of normative and institutional “morphogenesis” traditionally act as one of the main “paradigmatic” axes for the development of sociological theory, and their critical analysis and comparison clarify the general methodological basis of social knowledge as a whole and highlight the fundamental demarcation lines between different schools and branches of sociological thought. The author attempts to provide a preliminary reconstruction and revision of the general argumentation used in social theory to explain how normative orders emerge from the internal logic of social interaction that takes place at different levels including everyday life. The article aims to assist in producing a clear and prominent vision of the issues of the dualism of agency-structure in social relations and of their normative, “rule-oriented” nature.</p></abstract><trans-abstract xml:lang="ru"><p>Социологическая теория на любом этапе своего развития нуждается в перманентной рефлексии и осмыслении собственных концептуальных оснований, включая и понятийную аксиоматику, в разряд которой может быть помещена как антиномия «субъекта (действия, агентности) - структуры», так и понятия порядка, норм и правил, образцов, ценностей, институтов, социального контроля, власти и принуждения, конформизма, девиации и т.д. Концептуальные описания оппозиции «субъект - структура», проблемы социального порядка и механизмов нормативно-институционального «морфогенеза» традиционно, вплоть до сегодняшнего дня, выступают смыслообразующими и «парадигматически» значимыми для социологической теории, а их критический анализ и сравнение способствуют уточнению общеметодологических оснований социологического знания в целом и выявлению фундаментальных линий размежевания между конкретными школами и направлениями социологической мысли. В статье предпринята попытка предварительной реконструкции и ревизии основного поля аргументов, используемых в социологической теории для объяснения происхождения нормативных порядков общества из внутренней логики процессов социального взаимодействия, разворачивающихся на разных уровнях, в т.ч. на уровне повседневной жизни. В соответствии с авторской целевой установкой статья призвана способствовать формированию более отчетливого и рельефного видения круга проблем, связанных с агентно-структурным дуализмом общественных отношений и нормативным, «правилосообразным» характером последних.</p></trans-abstract><kwd-group xml:lang="en"><kwd>social norms</kwd><kwd>social control</kwd><kwd>“normative” social order</kwd><kwd>“normative morphogenesis”</kwd><kwd>habits</kwd><kwd>customs</kwd><kwd>social institutions</kwd><kwd>following the rule</kwd><kwd>opposition “agency-structure”</kwd></kwd-group><kwd-group xml:lang="ru"><kwd>социальные нормы</kwd><kwd>структуры»</kwd><kwd>социальный контроль</kwd><kwd>«нормативный» порядок общества</kwd><kwd>«нормативный морфогенез»</kwd><kwd>привычки</kwd><kwd>обычаи</kwd><kwd>социальные институты</kwd><kwd>следование правилу</kwd><kwd>оппозиция «субъекта</kwd></kwd-group><funding-group/></article-meta></front><body></body><back><ref-list><ref id="B1"><label>1.</label><citation-alternatives><mixed-citation xml:lang="en">Bruner J.S. 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