RUDN Journal of Language Studies, Semiotics and SemanticsRUDN Journal of Language Studies, Semiotics and Semantics2313-22992411-1236Peoples’ Friendship University of Russia named after Patrice Lumumba (RUDN University)7599Research ArticleLondon and Moscow Models of the Election Campaigns for the Post of Mayor: Main Semantic OppositionsTuzovaE IGeneral and Russian Linguistics Department Philological Facultykaf_yazik_rudn@mail.ruPeoples’ Friendship University of Russia15032014319620708092016Copyright © 2014, Tuzova E.I.2014The author of the article reconstructs the system of values of the candidates for the post of mayor and their voters through analyzing London and Moscow models of the election campaigns.model of the election campaignsemantic oppositionsupposed oppositionsthe semantisation of personal pronounsthe sphere of senseреконструкция предвыборной моделисистема ценностейосновные смысловые оппозиции с выраженными и нулевыми членами