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<article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:ali="http://www.niso.org/schemas/ali/1.0/" article-type="research-article" dtd-version="1.2" xml:lang="en"><front><journal-meta><journal-id journal-id-type="publisher-id">RUDN Journal of Language Studies, Semiotics and Semantics</journal-id><journal-title-group><journal-title xml:lang="en">RUDN Journal of Language Studies, Semiotics and Semantics</journal-title><trans-title-group xml:lang="ru"><trans-title>Вестник Российского университета дружбы народов. Серия: Теория языка. Семиотика. Семантика</trans-title></trans-title-group></journal-title-group><issn publication-format="print">2313-2299</issn><issn publication-format="electronic">2411-1236</issn><publisher><publisher-name xml:lang="en">Peoples’ Friendship University of Russia named after Patrice Lumumba (RUDN University)</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="publisher-id">39847</article-id><article-id pub-id-type="doi">10.22363/2313-2299-2024-15-2-376-393</article-id><article-id pub-id-type="edn">PLHQIG</article-id><article-categories><subj-group subj-group-type="toc-heading" xml:lang="en"><subject>COGNITIVE RESEARCH. PAREMIOLOGY</subject></subj-group><subj-group subj-group-type="toc-heading" xml:lang="ru"><subject>КОГНИТИВНЫЕ ИССЛЕДОВАНИЯ. ПАРЕМИОЛОГИЯ</subject></subj-group><subj-group subj-group-type="article-type"><subject>Research Article</subject></subj-group></article-categories><title-group><article-title xml:lang="en">Gender Stereotypes in Kazakh Proverbs and Sayings</article-title><trans-title-group xml:lang="ru"><trans-title>Гендерные стереотипы в казахских пословицах и поговорках</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-9646-316X</contrib-id><name-alternatives><name xml:lang="en"><surname>Igissinova</surname><given-names>Amangul S.</given-names></name><name xml:lang="ru"><surname>Игиссинова</surname><given-names>Амангуль Сейткасымовна</given-names></name></name-alternatives><bio xml:lang="en"><p>Master of Philology, Senior Teacher of the Department «Foreign Philology and Translation Studies»</p></bio><bio xml:lang="ru"><p>магистр филологии, старший преподаватель кафедры «Иностранная филология и переводческое дело»</p></bio><email>kas-id-3@mail.ru</email><xref ref-type="aff" rid="aff1"/></contrib><contrib contrib-type="author"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0001-7041-4856</contrib-id><name-alternatives><name xml:lang="en"><surname>Raeva</surname><given-names>Gulzat Magauovna</given-names></name><name xml:lang="ru"><surname>Раева</surname><given-names>Гулзат Магауовна</given-names></name></name-alternatives><bio xml:lang="en"><p>Candidate of Philological Sciences, Associate Professor of the Department of Kazakh Language and Literature named after Academician S.Kirabaev</p></bio><bio xml:lang="ru"><p>кандидат филологических наук, доцент кафедры казахского языка и литературы имени академика С.Кирабаева</p></bio><email>raeva09@mail.ru</email><xref ref-type="aff" rid="aff2"/></contrib><contrib contrib-type="author"><contrib-id contrib-id-type="orcid">https://orcid.org/0009-0008-6427-5560</contrib-id><name-alternatives><name xml:lang="en"><surname>Kulamanova</surname><given-names>Ziba Abdullakyzy</given-names></name><name xml:lang="ru"><surname>Куламанова</surname><given-names>Зиба Абдуллакызы</given-names></name></name-alternatives><bio xml:lang="en"><p>Candidate of Philological Sciences, Associate Professor of the Department of Philology and Journalism</p></bio><bio xml:lang="ru"><p>кандидат филологических наук, ассоциированный профессор кафедры «Филология и журналистика»</p></bio><email>kulamanovaziba@gmail.com</email><xref ref-type="aff" rid="aff1"/></contrib></contrib-group><aff-alternatives id="aff1"><aff><institution xml:lang="en">Dulaty University</institution></aff><aff><institution xml:lang="ru">Таразский региональный университет имени Мухамеда Хайдара Дулати</institution></aff></aff-alternatives><aff-alternatives id="aff2"><aff><institution xml:lang="en">Kazakh National Pedagogical Abai University</institution></aff><aff><institution xml:lang="ru">Казахский Национальный педагогический университет имени Абая</institution></aff></aff-alternatives><pub-date date-type="pub" iso-8601-date="2024-06-30" publication-format="electronic"><day>30</day><month>06</month><year>2024</year></pub-date><volume>15</volume><issue>2</issue><issue-title xml:lang="en">VOL 15, NO2 (2024)</issue-title><issue-title xml:lang="ru">ТОМ 15, №2 (2024)</issue-title><fpage>376</fpage><lpage>393</lpage><history><date date-type="received" iso-8601-date="2024-07-05"><day>05</day><month>07</month><year>2024</year></date></history><permissions><copyright-statement xml:lang="en">Copyright ©; 2024, Igissinova A.S., Raeva G.M., Kulamanova Z.A.</copyright-statement><copyright-statement xml:lang="ru">Copyright ©; 2024, Игиссинова А.С., Раева Г.М., Куламанова З.А.</copyright-statement><copyright-year>2024</copyright-year><copyright-holder xml:lang="en">Igissinova A.S., Raeva G.M., Kulamanova Z.A.</copyright-holder><copyright-holder xml:lang="ru">Игиссинова А.С., Раева Г.М., Куламанова З.А.</copyright-holder><ali:free_to_read xmlns:ali="http://www.niso.org/schemas/ali/1.0/"/><license><ali:license_ref xmlns:ali="http://www.niso.org/schemas/ali/1.0/">https://creativecommons.org/licenses/by-nc/4.0</ali:license_ref></license></permissions><self-uri xlink:href="https://journals.rudn.ru/semiotics-semantics/article/view/39847">https://journals.rudn.ru/semiotics-semantics/article/view/39847</self-uri><abstract xml:lang="en"><p style="text-align: justify;">The study reviewst how traditional gender norms are parodied in Kazakh. Stereotypes of “male” and “female” characteristics are evolving in the age of cultural globalization. The old notion that a man provides for the family needs financially and a woman tends to the home has evolved. In modern Kazakh society, a woman can earn significantly more than a male or serve as the family primary breadwinner. Many men believe that raising children and taking care of the home is the domain of women, so they do not want to be involved in these roles. Gender stereotypes prevailing in society prevent both women and men from living, determining their behavior and lifestyle. The relevance of the problem under consideration lies in the fact that the factors contributing to the formation of gender stereotypes have not been sufficiently studied. The parodies of the Kazakh people reflect traditional family and tribal relations based on patriarchal attitudes. The purpose of the study is to analyze gender stereotypes in Kazakh proverbs and sayings. Due to the large number entries of the main sample, 154 paremias were taken through a representative sample and grouped into five categories according to their content: 1. The role of men and women in the family, 2. Education of girls - education of the nation, 3. Preservation of family life, 4. Feminine and masculine qualities, 5. A woman mother gives birth to offsprings. The study used comprehensive research, contextual analysis, comparison and descriptive methods. As a result of the study, the stereotype “A woman is the basis, and a man is the breadwinner of the family” has partially lost its relevance today. In modern Kazakh society, the wife not only supports family comfort, but also earns quite well. The stereotype “A mother woman gives birth to offspring” always remains the same relevant, since the main function of a woman is procreation. The traditional stereotype of “Educating girls - educating the nation” is formed in relation to the upbringing of girls in the family. Since girls are future mothers and guardians of the hearth, from an early age they are prepared for family life, motherhood and household chores. The stereotype associated with the preservation of family life depicts a woman as a man’s support, an incomparable companion, his luck and even paradise. The key to a happy family life is a good spouse, so stereotypes are formed regarding the preservation of family life.</p></abstract><trans-abstract xml:lang="ru"><p style="text-align: justify;">Изменение «мужских» и «женских» черт и стереотипов по отношению к мужчинам и женщинам становится характеристикой культурной глобализации: стереотип о том, что мужчина - добытчик семьи, а женщина - хранительница очага сегодня претерпел изменения. Актуальность рассмотрения традиционных гендерных стереотипов в паремиях казахского народа, в которых отражены традиционные семейно-родовые отношения, основанные на патриархальных установках, заключается в недостаточной изученности факторов, способствующих формированию гендерных стереотипов. Целью исследования является анализ гендерных стереотипов в казахских пословицах и поговорках. В связи с большим количеством основного материала исследования через репрезентативную выборку паремии были взяты 154 единицы, сгруппированные в пять категорий в соответствии с их содержанием: 1. Роль мужчины и женщины в семье, 2. Воспитание девочек - воспитание нации, 3. Сохранение семейной жизни, 4. Женские и мужские качества, 5. Женщина-мать рождает потомство. В ходе исследования были использованы контекстный анализ, сравнение и описательные методы. В результате исследовании было доказано, что стереотип «Женщина - основа, а мужчина - кормилец семьи» частично утратил свою актуальность. Стереотипы «Женщина-мать рожает потомство», «Воспитание девочек - воспитание нации» остаются актуальными. Стереотипы, связанные с сохранением семейной жизни и ролью женщины как опоры мужчины, его спутницы, а также стереотипы о хорошем супруге находятся на этапе формирования.</p></trans-abstract><kwd-group xml:lang="en"><kwd>gender</kwd><kwd>gender stereotype</kwd><kwd>stereotype</kwd><kwd>masculinity</kwd><kwd>femininity</kwd></kwd-group><kwd-group xml:lang="ru"><kwd>гендер</kwd><kwd>гендерные стереотипы</kwd><kwd>стереотипы</kwd><kwd>маскулинность</kwd><kwd>фемининность</kwd></kwd-group><funding-group/></article-meta></front><body></body><back><ref-list><ref id="B1"><label>1.</label><citation-alternatives><mixed-citation xml:lang="en">Egorova, A.I., Kondakova, A.P. &amp; Kuzhuget, M.A. (2020). Gender stereotypes in Tuvan proverbs and sayings. 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