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<article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:ali="http://www.niso.org/schemas/ali/1.0/" article-type="research-article" dtd-version="1.2" xml:lang="en"><front><journal-meta><journal-id journal-id-type="publisher-id">RUDN Journal of Language Studies, Semiotics and Semantics</journal-id><journal-title-group><journal-title xml:lang="en">RUDN Journal of Language Studies, Semiotics and Semantics</journal-title><trans-title-group xml:lang="ru"><trans-title>Вестник Российского университета дружбы народов. Серия: Теория языка. Семиотика. Семантика</trans-title></trans-title-group></journal-title-group><issn publication-format="print">2313-2299</issn><issn publication-format="electronic">2411-1236</issn><publisher><publisher-name xml:lang="en">Peoples’ Friendship University of Russia named after Patrice Lumumba (RUDN University)</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="publisher-id">31518</article-id><article-id pub-id-type="doi">10.22363/2313-2299-2022-13-2-294-306</article-id><article-categories><subj-group subj-group-type="toc-heading" xml:lang="en"><subject>SEMIOTIC AND POETIC TEXT STUDIES</subject></subj-group><subj-group subj-group-type="toc-heading" xml:lang="ru"><subject>СЕМИОТИКА И ПОЭТИКА ТЕКСТА</subject></subj-group><subj-group subj-group-type="article-type"><subject>Research Article</subject></subj-group></article-categories><title-group><article-title xml:lang="en">Semantic Potential of the Word: by the Material of the Mythologem of the Holy Marriage of Heaven and Earth</article-title><trans-title-group xml:lang="ru"><trans-title>Семантический потенциал слова: на материале мифологемы священного брака Неба и Земли</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0003-2458-3653</contrib-id><name-alternatives><name xml:lang="en"><surname>Vladimirova</surname><given-names>Tatyana E.</given-names></name><name xml:lang="ru"><surname>Владимирова</surname><given-names>Татьяна Евгеньевна</given-names></name></name-alternatives><bio xml:lang="en"><p>Professor, DSc, Russian Language Institute</p></bio><bio xml:lang="ru"><p>доктор филологических наук, профессор, Институт русского языка</p></bio><email>yusvlad@rambler.ru</email><xref ref-type="aff" rid="aff1"/></contrib></contrib-group><aff-alternatives id="aff1"><aff><institution xml:lang="en">Peoples’ Friendship University of Russia</institution></aff><aff><institution xml:lang="ru">Российский университет дружбы народов</institution></aff></aff-alternatives><pub-date date-type="pub" iso-8601-date="2022-07-14" publication-format="electronic"><day>14</day><month>07</month><year>2022</year></pub-date><volume>13</volume><issue>2</issue><issue-title xml:lang="en">VOL 13, NO2 (2022)</issue-title><issue-title xml:lang="ru">ТОМ 13, №2 (2022)</issue-title><fpage>294</fpage><lpage>306</lpage><history><date date-type="received" iso-8601-date="2022-07-13"><day>13</day><month>07</month><year>2022</year></date></history><permissions><copyright-statement xml:lang="en">Copyright ©; 2022, Vladimirova T.E.</copyright-statement><copyright-statement xml:lang="ru">Copyright ©; 2022, Владимирова Т.Е.</copyright-statement><copyright-year>2022</copyright-year><copyright-holder xml:lang="en">Vladimirova T.E.</copyright-holder><copyright-holder xml:lang="ru">Владимирова Т.Е.</copyright-holder><ali:free_to_read xmlns:ali="http://www.niso.org/schemas/ali/1.0/"/><license><ali:license_ref xmlns:ali="http://www.niso.org/schemas/ali/1.0/">https://creativecommons.org/licenses/by-nc/4.0</ali:license_ref></license></permissions><self-uri xlink:href="https://journals.rudn.ru/semiotics-semantics/article/view/31518">https://journals.rudn.ru/semiotics-semantics/article/view/31518</self-uri><abstract xml:lang="en"><p style="text-align: justify;">The study of the initial semantics of the word and its further development in the history of the language and its speakers, undoubtedly, belongs to the number of topical problems of modern semasiology. Of particular research interest is the disclosure of the historical and etymological origins of the word, which largely predetermine its further development. The focus of this article is the East Slavic mythologeme of the sacred marriage of Heaven-father and Earthmother, the semantics of which has absorbed the sacred mode of pagan existence and Christian value ideas. The material of the study was the myths and proverbs of closely related Belarusian, Rusyn, Russian and Ukrainian languages, which go back to the East Slavic mythologeme of the sacred marriage of Heaven-father and Earth-mother and preserve a common cultural and semantic memory. The undertaken consideration of this mythologeme against the background of the Greek myths about the “beginning of the world” made it possible to characterize its original historical, etymological, ethical and aesthetic features. As a result, an appeal to the history of the word from the standpoint of the concept of evolving consciousness G.G. Shpet led to the conclusion about the special role of cultural memory, which accumulates the accumulated experience of the existence of the word and thereby increases its semantic potential.</p></abstract><trans-abstract xml:lang="ru"><p style="text-align: justify;">Изучение начальной семантики слова и ее дальнейшего развития в истории языка и его носителей, бесспорно, принадлежит к числу актуальных проблем современной семасиологии. Особый исследовательский интерес вызывает раскрытие историко-этимологических истоков слова, которые в значительной степени предопределяют его дальнейшее развитие. В центре внимания статьи восточнославянская мифологема священного брака Неба-отца и Земли-матери, семантика которой вобрала в себя сакральный модус языческого бытия и христианские ценностные представления. Материалом исследования послужили мифы и пословицы близкородственных белорусского, русинского, русского и украинского языков, которые восходят к восточнославянской мифологеме священного брака Неба-отца и Земли-матери и сохраняют общую культурную и семантическую память. Предпринятое рассмотрение данной мифологемы на фоне греческих мифов о «начале мира» позволило охарактеризовать ее самобытные историко-этимологические и этико-эстетические особенности. В результате обращение к истории слова с позиций концепции эволюционирующего сознания Г.Г. Шпета привело к заключению об особой роли культурной памяти, которая аккумулирует накопленный опыт бытия слова и тем самым повышает его семантический потенциал.</p></trans-abstract><kwd-group xml:lang="en"><kwd>myth</kwd><kwd>mythologeme</kwd><kwd>semantics</kwd><kwd>evolution</kwd><kwd>East Slavic languages</kwd></kwd-group><kwd-group xml:lang="ru"><kwd>миф</kwd><kwd>мифологема</kwd><kwd>семантика</kwd><kwd>эволюция</kwd><kwd>восточнославянские языки</kwd></kwd-group><funding-group/></article-meta></front><body></body><back><ref-list><ref id="B1"><label>1.</label><citation-alternatives><mixed-citation xml:lang="en">Karaulov, Yu.N. (1989). Russian language personality and the tasks of its study. In: Language and personality, D.N. Shmelev (ed.). Moscow: Nauka. (In Russ.).</mixed-citation><mixed-citation xml:lang="ru">Караулов Ю.Н. Русская языковая личность и задачи ее изучения // Язык и личность. М.: Наука, 1989. 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