RUDN Journal of Language Studies, Semiotics and SemanticsRUDN Journal of Language Studies, Semiotics and Semantics2313-22992411-1236Peoples’ Friendship University of Russia named after Patrice Lumumba (RUDN University)2211710.22363/2313-2299-2019-10-3-593-601Research ArticleSemiotic Dominants of the Information Presentation in Digital DiplomacyBelyakovMikhail V<p>PhD (Philology), Associate Professor, Associate Professor of Russian Department Moscow State Institute of International Relations</p>belmax007@hotmail.comMoscow State Institute of International Relations (University)1512201910359360115112019Copyright © 2019, Belyakov M.V.2019<p>The diplomatic communications represents complex system consisting of various components. The article deals with the examples of elements presentation in this system on a site of diplomatic services of Russia subject to communicative tactics, a level of polycode and multimodality in information wars. Characteristic semiotics features of the information presentation are highlighted.</p>dominantscommunicative strategydigital diplomacymass-mediainformation warдоминантыкоммуникативные стратегиицифровая дипломатияСМИинформационная война[Belyakov, M.V. (2016). News analysis site of the Ministry of Foreign Affairs of the Russian Federation by a method of the content — analysis. RUDN Journal of Language Studies, Semiotics and Semantics, 7(3), 58—68. (In Russ.)][Dugin, A.G. (2007). Postmodern geopolitics. Times of new empires. Sketches of geopolitics of XXI century. St. Petersburg. (In Russ.).][Maksimenko, O.I. & Khromenkov, P.N. (2016). “Carnaval masks” of the information wars. In The Carnival in language and communications. Moscow: RGGU. (In Russ.).][Medvedev, D.L. (2011) Effective Churchill: Methods which were used by the most known world prime-minister. Moscow: RIPOL Classic (In Russ.).][Nilsen, J. (2003). Web-design. St. Petersburg: Symbol-plus (In Russ.).][Panarin, I.N. (2002). Information of war and Russia. Moscow: News. (In Russ.).][Rastorguev, S.P. (2006). Information war. Problems and models. Moscow: Gelios ARV. (In Russ.).][Rastorguev, S.P. (2014). Planning and modeling of information operation [Electronic resource] URL: http://pstmprint.ru/wp-content/uploads/2016/11/INFW-1-2014-1.pdf (accessed: 30.05.2019). (In Russ.).][Samojlenko, V.V. (2011). Diplomatic service. Moscow: Norma Infra-M. (In Russ.).][http://evartist.narod.ru/text10/79.htm#z_07.][http://mid.ru.][http://state.gov.]